Senior Product Manager & Software Engineer

Focused on Platforms, Automation & Product Lifecycle.

Alaa Serhal portfolio visual

Summary

I build products that scale across teams, systems, and millions of users by working closely with engineering, design, and data to turn ambiguity into solutions that endure—cutting through complexity with clarity and prioritization.

Experience

Murex — Senior Product Manager (Jul 2020 – Present)

  • Launched and scaled web-based MXtest, transforming a standalone Java tool into a cloud-ready platform widely adopted across internal and client teams.
  • Partnered with engineering, UI/UX, and cross-department stakeholders to optimize adoption, performance, and usability, enabling automated testing in MXevolve’s Continuous Integration managed service.
  • Increased automated test coverage by 40% (covering 2,000+ critical test cases) and accelerated feature onboarding by 30%, reducing preproduction delays and improving SLA compliance.
  • Re-architected release processes and modularized test blocks to enable faster, more reliable releases while reducing operational overhead and backport requests.
  • Led platform-level improvements and resolved performance bottlenecks, ensuring MXtest scales efficiently across diverse client infrastructures while delivering lasting impact.

BMW — Software Engineer (Feb 2019 – Aug 2019)

  • Partnered with stakeholders from three BMW plants to understand operational pain points and requirements, reducing UI change requests by 30%.
  • Led the user interface redesign across four deployed robots, improving responsiveness and engagement by 63%, resulting in faster task execution and a 25% increase in operator throughput.
  • Launched the Logistics Robotics Web Application for real-time monitoring and control, standardizing operations and boosting cross-plant productivity.
  • Built a performance analysis framework, reducing troubleshooting time by 40% and enabling scalable maintenance.

Lebanese American University — Computer Lab Assistant (Sep 2015 – Jun 2020)

  • Provided network and IT support for all computers in different labs.
  • Tested, debugged and repaired failed operating systems and programs.
  • Configured Cisco and Polycom video conference equipment.

Certificates

University of Helsinki
Elements of AI for Business
Microsoft Data Analyst Associate
Certificate
SAFe® 5 Agilist
Scaled Agile Framework®
Google Garage — Fundamentals of Digital Marketing
ID: A9G 3VG 4AK
BMW & Splunk Hackathon
Participant
IEEE
Official Member

Languages

Arabic — Native English — Professional French — Basic

Testimonials

“I have been consistently impressed by both Mr. Serhal's attitude towards his work and his performance on the job. I'm very confident that Mr. Serhal has the intelligence, work ethic, and communications skills to add value wherever he works.”

Thomas Irrenhauser, Project Lead — BMW Logistics Robotics (More on LinkedIn)

Skills

Product Management

Agile Methodologies Strategic Planning Market Research A/B Testing

Software Engineering & QA

Requirements Gathering Software Testing (QA) Application Lifecycle Mgmt Test Automation

Programming

Python Java PHP HTML/CSS SQL Matlab

Tools

Jira Confluence Git Pega PeopleSoft

Data & Analytics

Microsoft Power BI Data Analysis Storytelling

Soft Skills

Presentation Leadership Collaboration

Featured Projects

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